served in various positions in the past two decades, both as a photographer and businessman. He is one of the founding members of VISAGE, a renowned fashion publication in the Indian subcontinent. Over thirty years, Asif has had opportunities to work with global organizations such as include Ogilvy and Mather, Saatchi and Saatchi, J. Walter Thomson, Grays Advertising besides many other prestigious clients like P & G, Beecham, DeBeers, UniLevers, Pepsi, Coke, Fuji Film and Kodak besides many others. as well as some the leading advertising agencies. These experiences allowed him to be the mentor he is today.